Though I too like the author am "off the market" I have heard the gamut of Tinder stories - nothing however, compares to this. Teddy the T-Rex at the Royal Ontario Museum is on Tinder! That's right ladies and gents, the dino is on the market with witty pick-up lines and other banter to get you into the museum to pay him a visit.

As stated in the article, the goal of this ploy on one of the most popular dating apps is to get people engaged with the museum and its collections in a fun and surprising way. This strongly resonates with Antenna's views on audience engagement: surprise and delight visitors with stories that you cannot find elsewhere. Since the radius in which you can "match" with Teddy is only 2 kilometers, the targeted audience actually has to capability to follow through and pay him a visit.

I thought it worthy to give this museum and digital team a shout-out, in hopes to encourage further creativity with modern technologies from others. The old-school methods of engaging audiences just aren't going to cut it anymore, unique content that grabs audiences (in this case, with really tiny T-rex arms!) in unexpected ways will surely put your museum on the map.