Ah, the age old prestige and dignified admiration that accompanies the name 'curator'. An adamant purveyor of fine appreciation coupled with a rich fabric of historical and cultural knowledge... and a DJ?!? So here I am reading just that - how DJs are also curators. This is where it strikes me, the term 'curator' has taken on a new social attribution in a modern digital world of viral entertainment and information at our fingertips. Just as the museum experience has long since gone beyond the walls, the role of the curator is adapting to take on new meaning and new responsibilities. Museums exist to serve a cultural demand, but if culture is something ever-shifting, then doesn't it make sense that the terms we use to describe roles in the museum industry should constantly be redefined to remain alive and relevant to whatever platforms and environments which our ever-evolving audiences currently inhabit?