I'm not usually inclined towards superlatives and caps lock, but I LOVE this. This week, museums across New York paired up for an initiative dubbed #MuseumInstaSwap.
The event first took place in London, last year, and involves 2 cultural institutions each visiting their selected counterpart to take photographs that 'resonate with their own collections, exhibitions, and themes'.
I think pretty much everything about this is brilliant: it builds and strengthens networks between institutions; particular artefacts and works of art suddenly reach new digital audiences; and people - both within and outside the institutions - can gain new perspectives and experiences.
If you get chance, check out the hashtag on Instagram - it's a fascinating and provocative glimpse into New York's cultural scene.
On Wednesday, April 26, thirty-two New York City institutions join forces for #MuseumInstaSwap. Showcasing the breadth and depth of art institutions across the city, this digital initiative encourages participating institutions to draw parallels between each other’s themes and exhibitions.