Today I attended a workshop organised by Clic France at Foundation Louis Vuitton, the institution which attracted 1,2 million visitors for their last temporary show with the Chtchoukine collection. Here's a couple of highlights:
The Lucky Vibes app
During this workshop, FLV introduced their new mobile apps, including several prototypes. One of the targeted audiences is teenagers, and there is one project already online : Lucky Vibes
"Lucky Vibes is the game that challenges you to play songs by surfing sound waves – in the sky", said one of the presenters.
Connecting teenagers to contemporary art
Digital is naturally used by/made for the 15-30 age group. Using Mobile Games and Snapchat in museums is relevant even if the question is still how to connect them to culture and artworks.
But several years after Studio13/16 at Centre Pompidou, it's very nice to see that another contemporary art institution is targeting this specific audience.
Lucky Vibes, une application qui s’adresse aux publics amateurs d’innovations digitales, notamment les adolescents et les jeunes adultes.