Sound idents for brands and businesses aren't a new thing. However, they have mostly been restricted to media and communication organisations. That's about to change.
As more and more people experience and use 'voice first' technology, or interact with devices and experiences with less traditional UI's, these subtle audio cues and idents take on increasing significance; to promote trust, interactions, and a sonic brand.
Has your organisation thought about its own sound identity yet?
With fewer people seeing the company’s logo on cash registers or using logo-carrying credit cards at checkout, Visa wanted a sound that consumers would hear, associate with its brand and trust when making in-app purchases and using their phones to make payments in stores.