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Chris Bicourt

Marketing Manager, EMEA at Antenna International

London, United Kingdom

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Innovation: it's defined by your org chart

Reading this fascinating article in Art Museum Teaching by Mike Murawski, I was reminded by something someone told me a while ago...

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AR: When the tech becomes invisible

This, I agree with.

However, I don't agree that the narrative layer 'sits on top'. I believe that a successful experience is created when...

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